About Us

Who We Are​

Minimals is a women’s clothing brand rooted in simplicity, elegance, and comfort. We believe that true style lies in refined details and effortless design.

Each piece is thoughtfully crafted using quality fabrics and clean silhouettes, designed to complement the modern woman’s lifestyle. Our focus is on comfort, fit, and timeless aesthetics that feel graceful in every moment.

At Minimals, fashion is intentional – minimal in form, rich in quality, and made to be worn with confidence.


Come for less. Go with grace.

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A Few Words About​

Our Team

At Minimals, fashion is intentional – minimal in form, rich in quality, and made to be worn with confidence.

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Usman Javed Riyar

COO

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Ammara Usman

Founder – CEO

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Ariba Teja

Photographer & Lead MKT

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Noman Javed Riyar

Lead Developer

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Tayyba Noman

Marketing Head

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Momin Bin Usman

Intern Designer

Follow Us​

All Pakistan Shipping

We deliver our products in all Pakistan with reliable and timely shipping.

Best Quality

Our products are made with premium materials to ensure top quality.

Best Offers

Enjoy competitive prices and exclusive deals on our products.

Secure Payments

All transactions are protected with secure and trusted payment methods.

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